Welcome to my blog dear readers! As a Marketing and Branding fanatic and workaholic, I vow to bring you winning and timely integrated Marketing best practices that could help you stay ahead of the curve when developing your own business plans. Ever wonder about how Starbucks got its footing and how well its Marketing tactics are doing? Or about how the accessible luxury brand Coach weathered the recession? Or better yet how Facebook is responding to Google‘s recent ventures? You’ll find it all right here, and more. So stick around, read up, and please reach out to let me know which brands you’re curious to know more about.

I’ll leave you with an inspiring quote. I was lucky enough to have met one of my idol veteran CEOs, Jack Welch, a couple of years ago in New York. He had wise words to say to the next generation of leaders:

“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

Next CEO I’d love to meet: none other than Howard Schultz. It’s no surprise that I’ll be dedicating my first official blog post to Starbucks. Stay tuned!

~ J.